We designed a strategic brand and packaging systems for skincare, translating formulation, positioning, and purpose into impactful visual identities. Built to differentiate, scale, and perform across every tier of the market.
CLIENT
Ozone Pharmaceuticals Ltd.
PROJECT
Packaging | Web creatives
We partnered with Ozone, a multi-segment skincare brand built around three distinct sub-brands — a professional salon range, an accessible mass-market line, and a clinical luxury portfolio. Our scope covered end-to-end packaging design and brand communication, shaping a clear and differentiated identity for each vertical while retaining a cohesive master brand system. From structural packaging decisions and visual hierarchies to tone of voice, claims architecture, and on-pack storytelling, every element was strategically crafted to reflect its audience — performance-driven for salon professionals, approachable and aspirational for mass consumers, and refined, science-forward for the clinical luxury segment. The result is a unified yet versatile brand ecosystem that strengthens shelf presence, builds credibility, and ensures seamless communication across formats and touchpoints.
Ozone’s brand was defined through a disciplined aesthetic, applied consistently across all verticals.
—
Refined for the Salon Environment, we used subtle pastel palettes paired with consciously crafted communication.
Mass Market | Clinical Luxury
Distinct sub-brands, each built with a focused purpose—professional performance for in-salon, accessibility and scale for mass market, and refined precision for clinical luxury. Every packaging system is tailored to its environment, audience, and positioning.
DeTan Advance, another distinctive range created for Ozone, we developed a cohesive packaging and communication language - grounded in warm beige tones and defined by understated sophistication.
